What Flavor Does to Your Brain

by Cascade Ice on December 19, 2019

When was the last time you tried to eat your favorite food, but your nose was stuffed up and you couldn’t enjoy all of the flavors? Believe it or not, your nose has a bigger role in your ability to taste different flavors than your tongue. This unique human ability to experience countless different flavors is called “neurogastronomy.” 

So what exactly happens in our brain when we taste different flavors? According to Dr. Gordon M. Shepherd, the experience of flavor engages the brain more than any other human behavior. He explains that the scent we smell while eating provides as much of the flavor we taste as the act of chewing and sipping provides. 

Experiencing different flavors that we deem tasty can also trigger the release of dopamine, causing feelings of happiness. Reward-driven behavior is greatly impacted by the amount of dopamine released in the brain. So, if you’re trying to drink more water, for example, adding a flavor you like to it is a great way to encourage yourself. Cascade Ice Sparkling Water offers more flavor combinations than any other zero calorie flavored sparkling water. If you have trouble meeting your suggested daily water intake, try flavored water to give your taste buds a kick!

What’s your favorite Cascade Ice Sparkling Water flavor? Tell us in the comments below, or share a photo! Remember to “like” and “follow” us on Facebook, Twitter and Instagram.